Articles

Kylie Hawker-Green General Manager, Enterprise Great Lake Taupo As we near the end of second week in lockdown, it’s timely to check in...

The business world as we knew it will never be the same again. A complete shift and transformation is still yet to come in the way we buy...

Being a solo operator can be isolating, and it can sometimes feel like your work is your life. It doesn’t need to be like that. Read on...

Your brand is so much more than your logo. Take some time and analyse your brand. It will help provide a framework for all of your...

Staff Referrals Referrals are one of the best ways to find new customers, and who better suited to obtain referrals than your current...

Webinars A webinar is essentially a seminar that takes place online. It can be in the form of a presentation, demonstration or...

Email marketing is the cornerstone of digital marketing. Most of the people who visit your site will not buy from you immediately....

Using social media for business is really a non-negotiable. 67% of consumers use social media for customer support, and 33% prefer using...

You need to be able to tell your customer what you have on offer and when your marketing have them come somewhere. This may be a website,...

'Marketing 101' webinar presented by Bryn Ingham, General Manager of Mediaworks Taupo. MediaWorks Taupo helps local businesses create...

There are more than 40,000 search queries on Google every second. No other advertising method has the potential to get your business...

Half of these options will probably be viable growth strategies for your business. Four of them are probably worth testing out over the...

Two million small to medium sized businesses advertise on Facebook; it’s an inexpensive and effective way to market to virtually any...

Why most people are bad at selling When most people think of a “salesperson,” they imagine a spammy telemarketer or used-car salesman....

From 1 April 2019 employers must: file employment information every payday instead of an Employer monthly schedule (IR348), provide new...